Men are only as good as their technical development allows them to be - Richard G. Baini
Google tempts users into creating a Google Profile
By Fabio on Thursday April 23rd 2009 04:29 | Category: Web
in return for a personal profile Google gives people the opportunity to appear in search results when searching on the name. The search giant hopes this way Google Profiles will gain popularity.
Users of Google services can create a personal profile through Google Profiles, in which links to blogs and online photo albums may be added. The service was launched late 2007 but has shown not to be very popular. The search giant now hopes revitalize the service by seducing the so-called 'egosurfers' - people who search on their own name - into creating a profile. In return, they receive a link to their own description on Google's Profiles when other people search their name. The ten standard search results will remain untouched.
According to the search giant many users have a growing need to add self-relevant information when someone else searches for his or her name. Google lets VentureBeat know that it can not guarantee that profile links will always appear in a search for its name. As more people create a profile, the company will use an algorithm to make a choice. In addition, the choice may depend on things like the size of a profile and geographical location from which the search query was submitted.
With this initiative Google has the opportunity to kill two birds with one stone. For example, the strategy of the search giant Google could provide an alternative to the virtual business cards that users on social networks such as LinkedIn or Facebook. This will allow Google to place more targeted ads and will also allow them to promote their other services. In addition, the company has more information about its users, and - perhaps more important - understanding how people relate to themselves.
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